Bricks Builder vs Webflow – wondering which is the better website builder?
Bricks Builder is a WordPress plugin and a relatively new entrant in site builders. Despite its newcomer status, it has quickly gained popularity for its focus on speed, flexibility, and advanced features tailored for WordPress users.
Webflow, on the other hand, is a web design platform that doesn’t rely on WordPress. Known for its code-free interface and robust design capabilities, Webflow enables designers and developers to create stunning, responsive websites from scratch.
In this article, I’ll compare Bricks Builder and Webflow across features, pros, cons, and pricing to help you determine which tool best suits your website-building goals.
Let’s dive in!
Bricks Builder vs Webflow: Quick Comparison
FEATURES | BRICKS BUILDER | WEBFLOW |
---|---|---|
Platform | WordPress plugin | Standalone web design platform |
Ease of Use | Moderate learning curve for beginners | Steeper learning curve, but highly intuitive for designers |
Customization | Over 110 customizable elements; dynamic content and conditional logic | Advanced design flexibility; responsive designs by default |
Special Features | Query Loop Builder, WooCommerce Builder, Popup Builder, Menu Builder, Interactions | CMS, Motion Design, Hosting, Marketing & SEO tools, 3D transforms |
Performance | Lightweight and fast | Built-in hosting with fast CDN |
Integrations | Limited third-party integrations | Integrates with Zapier, Google Analytics, MailChimp, and more |
Community | Smaller community | Large and active community |
SEO Features | Supports custom fields for SEO | Auto-generated metadata, XML sitemaps, Open Graph settings |
Hosting | Requires external hosting | Built-in hosting with staging environments |
Pricing | - $79/year (1 site) - $149/year (3 sites) - $249/year (unlimited sites) - $599 one-time (lifetime, unlimited sites) | - $14/month (Basic) - $23/month (CMS) - $39/month (Business) - $42+/month (E-commerce) - Custom (Enterprise) |
Best For | WordPress users, especially those building WooCommerce stores or dynamic websites | Designers and developers seeking a code-free, all-in-one solution with advanced design capabilities |
TL;DR
Bricks Builder is a powerful WordPress builder designed for flexibility and speed. It features over 110 customizable elements, a dynamic Query Loop Builder, and an advanced menu, popup, and WooCommerce builders. With an intuitive visual interface, it supports dynamic content, conditional display, and interactions for a highly personalized experience. Bricks Builder’s lightweight nature ensures fast site performance, but it has a smaller community and fewer third-party integrations compared to other builders. Its pricing is clear and offers great value, with plans ranging from $79 to $249 per year or a one-time fee of $599 for lifetime access.
Webflow is a versatile web design tool that offers a code-free visual interface for creating responsive websites. It features a robust CMS for managing dynamic content, custom animations, and flexible design options. With built-in hosting, SEO tools, and seamless integrations with platforms like Zapier and Google Analytics, Webflow is ideal for both designers and developers. While it provides excellent customization, the learning curve can be steep for beginners, and its pricing plans can be higher than other platforms. Plans start at $14/month, with more advanced options for larger sites and e-commerce.
Bricks Builder Features, Pros, Cons, & Pricing
Bricks Builder Features
Bricks Builder offers many features designed to streamline and boost the website-building process. Let’s take a look at the offerings of Bricks Builder:
1. Customizable Elements
With over 110 highly customizable elements, users can accelerate website creation while maintaining the freedom to design unique websites.
These elements cover everything from basic text, buttons, and images to advanced features like WooCommerce-specific components, media elements, and more.
Each element is thoughtfully designed to simplify the building process and provide maximum flexibility.
2. Menu Builder
The Menu Builder in Bricks empowers users to craft advanced and fully customizable navigation menus.
With the Nav Nestable element, users can design dropdowns, multi-level menus, mega menus, and off-canvas menus, all with built-in accessibility. The flexibility of these navigation elements allows the incorporation of images, videos, tabs, and more, ensuring visually appealing and functional menus.
Animated toggles and customizable styles enhance both desktop and mobile navigation, providing a superior user experience.
3. Popup Builder
Bricks also features a robust Popup Builder that enables users to create personalized and visually engaging popups.
These popups can be tailored for specific conditions and interactions, such as appearing on particular pages or triggering based on user actions like clicks, scrolls, or mouse movements.
Advanced custom coding options allow developers to programmatically control popups, while built-in tools ensure higher conversions and improved lead generation.
4. Query Loop Builder
The Query Loop Builder enables users to visually query their WordPress database without any coding.
This feature allows dynamic queries across multiple elements, such as containers, sliders, and accordions, making it easy to create dynamic content cards, listings, and sliders.
The builder includes streamlined basic query settings for effortless data extraction, taxonomy and meta queries for advanced filtering, and a custom query editor for precise control.
Additionally, the Ajax Query Sort, Filter, and Live Search capabilities offer real-time content filtering and sorting, creating an interactive and seamless browsing experience for users.
5. WooCommerce Builder
The WooCommerce Builder offers unparalleled control for designing WooCommerce stores.
Users can visually build their entire store, including shop pages, product archives, single product pages, and checkout processes.
With features like customizable product filters, cart layouts, and WooCommerce query loops, Bricks ensures that every aspect of the store is optimized for user experience and conversion.
The builder includes over 30 WooCommerce-specific elements, providing endless possibilities for creating unique and functional online stores.
6. Dynamic Data Handling
Dynamic data handling in Bricks is highly advanced, allowing users to display content directly from their WordPress database.
The builder integrates seamlessly with custom field providers such as Advanced Custom Fields, Meta Box, and JetEngine.
Features like the dynamic data picker and query loops make it easy to populate content with dynamic data, creating flexible layouts and visually engaging designs.
7. Element Conditions
With Element Conditions, Bricks enables users to personalize content based on specific criteria such as user roles, dates, or custom fields.
The Element Conditions API allows developers to add custom conditions programmatically, offering fine-tuned content display and limitless possibilities for customization.
8. Form Builder
Customized forms are made simple with Bricks’ powerful form builder. Users can create authentication forms, email confirmations, redirects, and custom-coded actions.
Advanced features include database-powered form submissions, error-free input validation, and robust spam protection using tools like Google reCaptcha and Cloudflare Turnstile.
Seamless integrations with platforms like Mailchimp and SendGrid further enhance the functionality of forms.
9. Interactions
Interactions in Bricks provide dynamic user experiences by performing actions in response to user and browser events.
Using an intuitive visual interface, users can set up triggers, actions, and targets for various interactions, such as showing or hiding content, toggling classes, and running animations.
Interaction conditions further enhance this feature, allowing actions to be executed only when specific conditions are met. This level of customization ensures an engaging and interactive website experience for visitors.
Bricks Builder Pros & Cons
Pros
- Lightweight and fast, ensuring excellent website performance and speed
- Offers extensive customization options for both beginners and developers
- Clean and modern UI, easy to navigate and use
- Lifetime license option provides long-term value for users
- Regular updates keep features and compatibility up to date
Cons
- Limited third-party integrations compared to some popular builders
- Smaller community means fewer tutorials and support resources available
- Can have a learning curve for complete beginners
- Some features may require custom code for advanced customization
Bricks Builder Pricing
Bricks Builder offers a straightforward and transparent pricing model designed to suit various needs.
The Starter plan is priced at $79/year and covers a single website.
For those managing multiple sites, the Business plan supports up to three websites for $149/year, while the Agency plan provides unlimited website licenses for $249/year.
For a one-time payment of $599, the Ultimate plan offers unlimited websites, lifetime updates, and dedicated support.
Every plan includes the full feature set, boasting over 110+ elements, powerful tools like the Query Loop Builder, Menu Builder, Popup Builder, and WooCommerce Builder, as well as advanced Conditions & Interactions for enhanced customization.
You also gain access to regularly updated community templates, technical support, and updates.
Notably, Bricks Builder allows unlimited use on local and staging sites without counting toward license limits, offering developers flexibility during the build process.
Plus, the 60-day money-back guarantee ensures you can try it risk-free.
Webflow Features, Pros, Cons, & Pricing
Webflow offers many features designed to streamline and boost the website-building process. Let’s take a look at the offerings of Webflow:
Webflow Features
1. Web Design
Webflow offers a powerful, visual CSS grid layout tool, enabling users to create complex designs without needing to code.
The platform generates clean, W3C-compliant HTML and CSS, ensuring semantic, exportable code free of unnecessary inline classes.
With support for custom CSS properties, users can achieve highly flexible and innovative designs. Custom code can also be added at a site-wide or page-specific level, making it ideal for advanced customizations.
All Webflow designs are responsive by default, automatically adapting layouts to all screen sizes and resolutions. Designers can streamline updates by using reusable symbols, which allow for global edits to repeating design elements.
The tool provides access to a comprehensive range of modern CSS properties, global color swatches for consistent branding, and intuitive Flexbox support for building flexible layouts.
For faster project starts, users can choose from a variety of free and premium responsive templates.
2. Motion Design
Webflow allows users to integrate stunning 3D transforms and animations into their websites, all without writing code.
Complex interactions and animations can be easily created through an intuitive interface, offering a rich, dynamic user experience.
3. Content Management System (CMS)
Webflow’s CMS empowers users to manage dynamic content efficiently. It provides dynamic content templates that automatically apply designs to entire collections, simplifying the creation of large-scale content-driven websites.
The CMS API and integration with Zapier enable automation, allowing users to add, update, or delete items programmatically. For SEO, Webflow automatically generates metadata and Open Graph tags for dynamic content, reducing manual input.
The CMS supports fully customizable content structures, making it adaptable for a wide range of use cases. Collaboration is seamless, as clients and team members can edit content directly on the live site. Additional features like pagination, sorting, and filtering make managing large collections easy, while content export options allow data to be downloaded as CSV files for migration or backup purposes.
4. Components
Webflow’s “Components” build upon the earlier “Symbols” feature, providing even more flexibility and reusability for design elements.
Rich text blocks offer an ideal solution for long-form content with robust formatting options. Interactive elements like Google Maps, sliders, carousels, and lightboxes enable the creation of engaging and visually appealing websites.
The platform also includes tools for embedding social sharing buttons, ensuring content can be easily distributed across platforms.
5. Made in Webflow
Webflow fosters a collaborative community where designers can share their work or clone others’ responsive templates to jumpstart projects.
Each Webflow account includes a public design portfolio and profile, allowing users to showcase their work, build their brand, and connect with the community.
6. Website Management
With Webflow, managing websites is efficient and straightforward. Click goals allow users to track conversions by designating clickable elements as key actions.
Versioning and automatic backups ensure that users can restore previous versions of their site with ease.
The platform supports custom 404 pages, letting users create branded experiences for error pages.
Password protection is available for entire sites or individual pages, making it easy to secure content during development or for limited access.
7. Custom Branding
Webflow supports white-labeling, allowing users to replace Webflow branding in the CMS and form submission emails with their own logos or their clients’ branding.
This feature is available to users on Professional and Team plans, enabling them to maintain consistent branding across all communications.
8. Marketing & SEO
Webflow provides a robust suite of SEO tools, including auto-generated XML sitemaps, customizable meta titles and descriptions, and alt tags for images to enhance accessibility and rankings.
Integration with Google Analytics and Optimize allows users to track and improve website performance.
Open Graph settings help optimize how content appears on social media platforms, ensuring better engagement.
9. Integrations
Webflow integrates seamlessly with popular tools like Zapier, MailChimp, and Google Domains.
These integrations enable automation, streamline email marketing, and simplify domain management.
With Google Analytics integration, users can track site traffic, user behavior, and performance metrics.
10. Hosting
Webflow’s hosting is powered by a fast, reliable content delivery network through Amazon CloudFront and Fastly, ensuring quick load times.
Users can connect custom domains with ease and utilize staging environments for testing before publishing live updates.
Hosting also includes per-page password protection, automatic backups, and a built-in search feature, enhancing both security and functionality.
11. Support
Webflow offers priority support for users on Pro, Team, and Enterprise plans, ensuring fast resolutions for critical issues.
The Webflow Community Forum provides a platform for users to seek help, request features, and share knowledge with a vibrant, engaged community.
Webflow Pros & Cons
Pros
- Intuitive drag-and-drop interface simplifies the web design process
- Flexible design customization without needing coding knowledge or experience
- Hosting is built-in, reducing the need for external providers
- CMS capabilities enable easy management of dynamic content for teams
- Regular updates and integrations improve functionality and user experience
Cons
- Steeper learning curve for beginners compared to other builders
- Limited customization options on lower-tier plans restrict advanced features
- Pricing can be high, especially for e-commerce or larger projects
- Third-party integrations are fewer compared to WordPress plugins
- No option for self-hosting, locking users into Webflow’s ecosystem
Webflow Pricing
Webflow offers a free plan that allows users to build and design websites, but publishing requires upgrading to a paid plan.
Webflow offers various pricing plans tailored to different needs.
For basic websites, the plans start at $14/month for the Basic plan, which includes a custom domain, 150 pages, and 10 GB bandwidth.
The CMS plan at $23/month is ideal for content-driven sites, while the Business plan at $39/month supports larger sites with up to 1 million monthly visits.
E-commerce plans begin at $42/month, offering 500 items and a 2% transaction fee.
Webflow also has Workspace plans for teams, starting at $19/month per seat, with more collaborative and export features.
Custom pricing is available for Enterprise-level plans.
Final Thoughts
Both Bricks Builder and Webflow are excellent website-building tools. But the choice ultimately depends on your needs, technical expertise, and budget.
Bricks Builder is ideal for those deeply familiar with WordPress who are seeking a lightweight, performance-focused tool with robust customization options and a transparent pricing model.
It’s particularly appealing to users managing WooCommerce stores or dynamic content-heavy websites, thanks to its specialized features like the Query Loop and WooCommerce Builder.
While it may have a smaller community and fewer integrations, its affordability and lifetime license options make it a compelling choice for long-term projects.
Webflow, on the other hand, shines as an all-in-one platform for designers and developers who value a code-free, visually rich interface.
Its advanced design capabilities, built-in hosting, and SEO tools make it an excellent choice for creating responsive websites.
However, the steeper learning curve and higher price points may not be suitable for beginners or those with limited budgets.
If you’re a WordPress user seeking granular control and cost-effectiveness, Bricks Builder is a strong contender. If you prefer an end-to-end platform with modern design flexibility and hosting included, Webflow is worth exploring.
Let us know if you have any questions about Bricks Builder vs Webflow!