At CtrlWP, we take pride in producing honest, high-quality reviews that serve both our readers and the makers behind WordPress and WooCommerce products. This page outlines how we review tools, who writes them, and the values that guide our publishing process.
Whether you’re here to find the right plugin or considering submitting your product for review, we want you to know exactly how we work.
Our Approach to AI Search Optimization
Search is changing fast. More users now get answers directly from AI tools like Google AI Overviews, ChatGPT, and Perplexity, often without clicking through to websites. That means being mentioned in these AI-generated answers is becoming just as valuable as ranking in Google.
At CtrlWP, we structure our reviews so they’re optimized for both traditional search and AI discovery. This includes:
- Content structure: clear headings, short sections, bullet points, FAQs, and comparison tables.
- Language: direct, quotable statements, first-person testing notes, and clear criteria for recommendations.
- Context: co-citations with competitors, relevant industry terms, and use-case examples.
- Q&A focus: anticipating real user questions and providing definitive, extractable answers.
AI models favor structured, authoritative content that directly answers questions. This aligns perfectly with what makes a great review practical, trustworthy, and written for real users.
Every Product Is Hands-On Tested
We don’t publish shallow listicles or reworded feature sets pulled from other websites. Every plugin or tool we review is tested thoroughly in a real WordPress environment, either on our staging site or the developer’s demo. This gives us firsthand insight into the installation process, interface, configuration settings, and documentation quality. We also evaluate how the product performs in real-world use cases and whether it delivers value based on its promised features. That means readers get a practical, unbiased perspective, not just a surface-level summary.
Our Reviews Are Written by Experts
At CtrlWP, reviews aren’t outsourced to random freelancers or generalist writers. Every article is written by an experienced WordPress content professional with over a decade of hands-on knowledge in the space. We’ve worked with top plugin developers and WooCommerce-based businesses, and bring that experience into every piece we write. The goal isn’t just to highlight features, but to provide helpful context, identify gaps, and explain whether a product will work for specific types of users and businesses.
We Collaborate With Product Owners
We want every review to be helpful and accurate for both the reader and the product maker. After testing your product, we’ll send over a draft outline of the review so you know what we plan to cover. You’ll have a chance to share additional context or features you’d like us to explore. Once the review is written, we’ll send it to you again for fact-checking before it’s published. While we’re open to corrections and clarifications, we won’t remove honest critique or overlook key limitations. Trust depends on transparency.
Questions or Concerns?
If you think your plugin, theme, or tool would be a good fit for CtrlWP, get in touch with us. We’ll walk you through the next steps, answer any questions you have, and help you get started with a review.
We also welcome feedback from our readers. If you have suggestions for what we should cover or how we can improve our reviews, let us know. CtrlWP is built on trust and transparency, and your input helps us serve the WordPress community better ❤️
We look forward to hearing from you!